VGI and GMM Grammy Join Forces to Expand their Media and Content Empires

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VGI PLC, the sole media Offline-to-Online (“O2O”) solutions provider across advertising, payment and logistic platforms in Thailand, and GMM Grammy Public Company Limited, the country’s leading content provider, announced a new partnership to unveil pioneering projects to create new business opportunities to respond to the expansion of the media and content industries and the shift in current consumer behaviours.

Nelson Leung, CEO of VGI, said, “As the leading O2O solutions provider, advertising is one of the three core businesses within our ecosystem that has played a key role in buttressing our growth.  Through our 360-degree view and fully integrated offline-to-online services along with our comprehensive consumer database, advertisers and brands are able to reach their target audience all throughout their daily journeys.  Our alliance with GMM Grammy will breathe new life into the music industry, especially in music marketing, as we communicate GMM’s music content through three of our media channels, namely the BTS train wrap and digital screens on BTS stations and in BTS trains, which can reach up to 1.3mn commuters per day.  At the same time, we will be able to use GMM’s tracks to create exciting new campaigns and solutions for our clients and deliver easy to digest content, making it easier for them to connect with their audience.”

Phawit Chitrakorn, Chief Executive Officer– GMM Music of GMM Grammy PLC, further noted, “We see a great opportunity from this partnership to strengthen our position as the leading music infrastructure and content producer.  To get ahead at this time, not only do we need outstanding content, but also great partners.  Our alliance with VGI is in line with our Media Partnership strategy, which is one of the seven strategic directions that laid out.  This year we plan to join forces with leading media companies and major platforms to expand our reach throughout the country.  And through our partnership with VGI, we have proposed a new business solution – the “music solution” – whereby we will offer our music and artist content solutions as follow 1) music content in a form of digital album; 2) digital media from our GMM Influencer Hub; 3) free concert Road Tours; and 4) SHOWBIZ events such as Music Festivals and Solo Concerts.  It is our great pleasure to form a partnership with Thailand’s leading media company as VGI.  We are certain that together we will be able to create even greater business opportunities for both our organisations as well as offer even greater and more innovative advertising solutions for business operators and brands to effectively reach consumers from all walks of life.”

This partnership between the country’s top content and O2O Solutions providers, which will run throughout the rest of 2020, is anticipated to bolster the lifestyle market and liven up music marketing; in turn helping both companies reach a wider group of audience, including both business-to-consumer (B2C) and business-to-business (B2B) clients and consumers.