20 Dec 2018
Survey shows over 80% of users are satisfied with Downy’s Premium Scent Booster Beads
Downy’s latest Premium Scent
Booster Beads infuse fabric with long-lasting scent, keeping your clothes smelling
fresh for over 12 weeks in the closet.
Over 80% of users confirm their satisfaction.
To promote the launch of its latest product, the Premium Scent Booster Beads, Downy employed Smart Sampling service provided by Kerry Express to send product samples along with leaflets containing a QR code that leads to an online survey on the Rabbit Rewards platform to over 30,000 target customers, mainly women living in Bangkok and vicinity. Through this effort, the brand was able to obtain answers from over 1,000 respondents, or 3.1% scan rate, which is well above the average 0.5% response rate of similar campaigns, while 93% of the respondents also completed the entire survey. The results were very impressive, with 84% of the users saying they are very satisfied with the product and are interested in buying as well as recommending the product to their acquaintances. For more information please visit Click Link