
19 Dec 2018
Citibank Launched Citi Premier Credit Card: promote strategy via O2O Campaign
Citibank launched its new
lifestyle credit card, Citi Premier, under the campaign: “Citi Premier, Explore
the Grandeur of Limitless Shopping Experience” on August 2018, targeted at
affluent new generation office workers and premium customers, offering
cardholders a host of travelling and lifestyle benefits. To support this
launch, VGI has run an offline-to-online (O2O) campaign
that include installations of out-of-home (OOH) information and activation
booths at the heart of Bangkok’s business district on BTS Chong Nonsi and Sala
Daeng stations, alongside online advertising on Rabbit Finance, a subsidiary of
VGI Group, this is synchronization of offline and online media to reach the
targets.
The campaign was very
compelling where the credit card’s registrations reached higher than the target
after 2-3months of campaign. For more information please visit https://citi.asia/