20 Dec 2018
Toyota’s OOH vehicle fleet reaches target groups with over 300,000 deliveries
Inan era when the customer-to-customer (C2C) market is growing at a rapid pace,prompting corresponding growth in e-commerce and parcel delivery services,Kerry Express, which is the largest provider of e-commerce fulfillment inThailand, has seen its daily shipments rose from 800,000 parcels per day in mid2018 to more than 1,100,000 parcels per day to date.
Graspingsuch massive advertising potentials, Toyota Motor Thailand Co., Ltd. has tappedinto Kerry’s extensive logistics platform to launch its OOH campaign: “Toyota Test Drive – Get Free Down Paymenton Us”[VP1] with wrap advertising on 100Kerry trucks, which constitute 5% of the courier’s total 2,129 vehicle deliveryfleet in Bangkok and vicinity. Withinjust a month, the fleet has delivered over 300,000 parcels to target groups.
Forthose interested in this great year-end offer, don’t wait till the year isover, stop by any Toyota showroom near you now to arrange a test drive. For more information please visit Click Link