21 Mar 2019
VGI forms collaboration with AnyMind Group, one of the fastest-growing technology companies in the world.
VGI Global Media Plc (VGI), Offline-to-Online (O2O) solutions provideracross advertising, payment and logistics platforms, announced today its newlyformed joint venture (JV) named VGI AnyMind Technology Co., Ltd. with AnyMindGroup, an AI solutions provider for the advertising, influencer marketing andhuman resource industries. The JV’s foundation comprises VGI’s OOH media inventories,Rabbit’s data and AnyMind Group’s AI-based technology and digital platform.This will allow the joint venture to offer products that combine the power ofdata optimization and advertising spaces to the market. The partnership extendsVGI’s offering in the increasingly important market segment of digitalout-of-home media and leveraging AnyMind Group’s technology and digitalplatform to deliver performance-driven, dynamic and highly-targeted ads offlineand online – creating a seamless O2O customer journey.
Nelson Leung, CEO of VGI, said, “We are very pleased to announce this alliance as it aligns withVGI’s rapidly growing seamless O2O solutions. The JV with AnyMind Group willprovide us with the opportunity to connect our digital billboards with market-leadingoptimisation technology in Asia. AnyMind Group’s AdAsia Digital Platform andits technology will simultaneously be integrated into the VGI’s digital inventories(worth of THB 7 billion) and bridged with Rabbit’s data, allows us to be offering a full integrated solutions through thesales &marketing funnel”.
“Our objective hereis to build a DOOH advertising network across Asia, Together with VGI, thelargest out-of-home media provider in Thailand, we are looking to providemarketers in Thailand and Asia with the ability to create personalized,dynamic, and connected advertising environments for their audiences,” said Kosuke Sogo, CEO and co-founder of AnyMindGroup.
In the definitive agreements, VGI will invest THB 1 million, equivalent toa 49% stake in the Joint Venture after a closure of AnyMind Group’s Series BPlus round at US$8 million on 20 Mar 2019, bringing AnyMind Group’s Series Btotal to US$21.4 million and total current funding to US$35.9 million. The newinvestors include VGI and Tokyo Century Corporation, a Japanese financialservices company.