20 Jun 2019
Sharp, BTS and VGI team up to bring fresh air to BTS SkyTrain users
Sharp Thai Co., Ltd., the distributor of electrical products under the brand, Sharp, has recently entered into the MOU with Bangkok Mass Transit System PCL (BTS), Thailand’s leading mass transit provider and VGI Global Media PCL (VGI), Thailand’s number one Offline-to-Online (“O2O”) solutions provider across advertising, payment and logistics platforms, to introduce its cutting-edge Plasmacluster technology on the BTS SkyTrains for the very first time in Thailand, with installations set to be completed on two trains within this month.
Developed by Sharp, the Plasmacluster technology is a remarkable air purifying mechanism that has been proven to be highly effective in neutralizing allergens, bacteria, mould and viruses and eliminating odours, leaving air cleaner and healthier. The 3 companies believe this collaboration will bring benefits to BTS passengers, allowing them to enjoy better air quality whilst commuting.
In addition, VGI is considering the adoption of Sharp’s ultra-high definition digital signage solutions for its advertising spaces. While Sharp is also planning to utilise VGI’s media platforms for their future marketing campaigns.
“Sharp has sold over 80 million products worldwide equipped with Plasmacluster technology, which is also installed on the rail systems in Japan. We are honoured to introduce our technology to benefit the people of Thailand, and enhance their travel experience, as well as contribute to the betterment of society and well-being of the people,” says Yoshihiro Hashimoto, Executive Managing Officer, Head of President Office and Head of ASEAN Business, Sharp Corporation.
“The Plasmacluster technology is Sharp’s original sanitising technology that has been tested and approved by various leading research institutions around the world. The revolutionary system purifies the air by emitting positive and negative ions that already occur in nature, and therefore is safe for the environment. We are taking this technology forward with the new collaboration with BTS, helping to bring cleaner and fresher air to all Bangkok commuters. Moreover, Sharp has signed the MOU with VGI to utilise VGI’s advertising platforms to build closer connections with consumers,” says Robert Wu, Managing Director, Sharp Thailand and Malaysia.
“BTS now serves over 1,000,000 trips per day. We always welcome new partners that enable us to offer the best quality services to our customers. The introduction of Sharp’s one-of-a-kind Plasmacluster technology on the BTS SkyTrains as a trial run is one such move, which we trust will improve the quality of air for passengers, allowing them to breathe in safe and clean air and good benefit to their health much better on their journey on the BTS,” Surapong Laoha–Unya, Chief Executive Officer, Bangkok Mass Transit System PCL.
Mr. Nelson Leung, Chief Executive Officer, VGI Global Media PCL, adds, “Under this MOU, VGI will consider the adoption of Sharp’s digital signage solutions, which offer award-winning display technology featuring an ultra high definition resolution of 33.18 million pixels. This move will support our plan to expand the reach of our digital Out-of-Home media and help us forge a seamless connection between the offline and online worlds, which is in line with our Company’s strategy.”