11 Jul 2019
V-Click Technology officially launched Technology driven marketing solutions for Southeast Asian companies to capture China’s lucrative consumer market
V-Click Technology (“V-Click”), the joint venture formed between VGI Global Media Plc (“VGI”) (VGI.BKK), Thailand’s number one online to offline (O2O) solutions provider across advertising, payment and logistics platforms and iClick Interactive Asia Group Limited, (“iClick”) (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, is officially launched.
Thailand is one of the most popular overseas destinations for Chinese tourists. According to the Ministry of Tourism and Sports in Thailand, in 2018 there were 10.5 million visitors from China, with a total expenditure of THB 580 billion. These deep pockets are obviously attractive to Thai brands who may want to increase awareness amongst those traveling.
V-Click will fully leverage the digital strengths and extensive local networks of iClick and VGI to help companies in the region deepen their engagement with the lucrative Chinese outbound travelers and consumer groups through targeted and customized strategies that consider the unprecedented cross-border retail opportunities.
The suite of technology-driven digital marketing and media solutions will include intelligence, social, and mobile tools based on iClick’s 780 million consumer profiles to provide clients with a comprehensive insight into the Chinese market. V-Click will also continue to launch various products and applications that extend the joint data and technological capabilities of iClick and VGI.
To celebrate V-Click’s launch, VGI and iClick co-hosted an industry event in Bangkok that provided insights on digital marketing in China, the best practices along with the Chinese travelers’ perception of Thai brands. With the theme ‘Connect to Digital China Conference 2019’, the event was attended by over 300 marketers from Thailand. Leading Chinese internet players and marketing experts including Tencent, Ctrip, RED and Meituan Dianping shared their insights on China’s outbound tourism market and the purchasing behaviour of Chinese outbound travelers.
Mr. Yan Lee, who has been appointed Chief Executive Officer at V-Click, will spearhead the strategic development of the joint venture in Thailand. Lee has more than 10 years’ experience in marketing technology solutions and possesses a deep understanding of the Chinese consumer market. Lee has served as Chief Product Officer at iClick since 2016.
Commenting on his new role, Lee said, “Backed by VGI and iClick, the region’s two leading marketing solutions players, the joint venture is uniquely positioned to help Southeast Asia’s consumer brands, marketing companies and influencers to penetrate the Chinese tourism market and also capture the potential benefits in other sectors such as retail, consumer goods, healthcare and entertainment,”
“For Southeast Asian brands looking to capture the attention and wallets of the Chinese consumer market, advanced marketing technology has become essential in order to gain a more in-depth understanding of Chinese consumer behaviour, ways to effectively reach them and how to turn marketing efforts into real business value. I certainly look forward to leading and being part of V-Click’s growth story in Southeast Asia.” Lee continued.