08 Aug 2019
VGI celebrated to “Wuttisak Beauty Station” launching its first flagship pop-up concept store which located on a 157-square-meter area inside Ratchadamri BTS Station
Mrs. Oranuch Rujirawan, Chief Sales Officer, VGI Public Company Limited celebrated launching to “Wuttisak Beauty Station” of WCI Holding Public Company Limited, the operator of Wuttisak Clinic, has invested over 100 million baht to revamp its business by setting “Wuttisak Cosmetics” in motion to expand into the total beauty solution provider market.
“Wuttisak Beauty Station”, its new distribution channel in the form of the first and flagship pop-up concept store in Ratchadamri BTS Station. The store will reflect Wuttisak’s aspiration to go beyond the traditional framework of beauty services. This is a new business model which has never been implemented before by any beauty solution provider in Thailand by leveraging a subsidiary Wuttisak Cosmetics to span capabilities to meet all the aesthetic needs of today’s consumers. Moreover, this business attempt is poised to excite the market and respond effectively to the changes in consumer behaviors. The first Wuttisak Beauty Station is located on a 157-square-meter area inside Ratchadamri BTS Station in downtown Bangkok.
The BTS has been arranged into many spaces which will be used to display and provide products and services for the target groups in a convenient manner while appealing to consumers who are looking for a modern, creative and unique experience that is different from beauty shops or clinics in general. The Wuttisak Beauty Station is divided into two sections, including the ‘experience’ where the story about Wuttisak Cosmetics and its products are showcased through interactive displays in various magical themes. The other section will serve as a beauty living products and services from Wuttisak Cosmetics with many interesting offerings. Every part of the concept store has been thoughtfully designed by acclaimed designers so that visitors and customers can experiment, experience and indulge in beauty in a completely new and unique way.”