VGI and iClick Host a Virtual Conference: “CHINA POST-COVID RETHINK – Navigating the New Normal of Tourism; How to Attract the Chinese Tourist Market”

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VGI PLC, the market leader in Offline-to-Online(“O2O”) Solutions across Advertising, Payment and Logistics platforms, joinedforces with iClick Interactive Asia Group Ltd., a leading independent onlinemarketing and data technology platform in China, to host a virtual conferenceunder the theme, “CHINA POST-COVID RETHINK – Navigating the New Normal ofTourism; How to Attract the Chinese Tourist Market,” inviting brands andmarketers to come together to rethink and re-strategize to rise to thechallenges of COVID-19 recovery. As over the past years Chinese tourists havebrought in more than THB 600bn annually, the virtual conference focuses onChina’s economic rebound – with more than 90% of the country graduallyreturning to normal – and how brands can discover opportunity in the “newnormal” of tourism once Thailand has fully recovered from the COVID-19 crisis andprepare themselves to welcome Chinese travelers back.

Nelson Leung, CEO of VGI, said, “Thecoronavirus pandemic has had a devastating impact globally, with the travelindustry among the hardest hit. Brands and marketers must discover new ways ofdoing business to respond to changing consumer needs in the new normal era.”

He further added, “When we think about travel andtourism, we think directly about China, as Thailand’s biggest incoming touristsand regional spenders and one of the world’s largest consumer markets. With apopulation of 1.393 billion, research shows that once China begins to recovereconomically and its domestic travel resumes, 55% of Chinese tourists who hadcancelled their travel plans will start to plan their trips again, and 73% areexpected to make their first trips 6 months from now (or around October 2020).More outbound tourism from China is also expected in the beginning of 2021during the country’s National Day holiday, when domestic travel is expected tobe at 52% and international travel at 35%, with Thailand being the number onedestination post COVID-19 crisis, followed by Japan and Singapore. Therefore,it will be crucial that we prepare way ahead, or least 1 to 2 months inadvance, to win back the confidence of Chinese travelers. We believe thisvirtual conference presents a great opportunity for businesses to betterprepare themselves to tap into China’s huge consumer market as Thailand embarkson the road to recovery.” Those interested in marketing in China, can contactus for more information and assistance at digitallab@vgi.co.th