29 Jun 2020
VGI and GMM Grammy Join Forces to Expand their Media and Content Empires
VGIPLC, the sole media Offline-to-Online (“O2O”) solutions provider acrossadvertising, payment and logistic platforms in Thailand, and GMM Grammy PublicCompany Limited, the country’s leading content provider, announced a newpartnership to unveil pioneering projects to create new business opportunitiesto respond to the expansion of the media and content industries and the shiftin current consumer behaviours.
Nelson Leung, CEO of VGI, said, “As the leading O2Osolutions provider, advertising is one of the three core businesses within ourecosystem that has played a key role in buttressing our growth. Through our 360-degreeview and fully integrated offline-to-online services alongwith our comprehensive consumer database, advertisers and brands are able toreach their target audience all throughout their daily journeys. Our alliance with GMM Grammy will breathe newlife into the music industry, especially in music marketing, as we communicateGMM’s music content through three of our media channels, namely the BTS trainwrap and digital screens on BTS stations and in BTS trains, which can reach upto 1.3mn commuters per day. At the sametime, we will be able to use GMM’s tracks to create exciting new campaigns andsolutions for our clients and deliver easy to digest content, making it easierfor them to connect with their audience.”
Phawit Chitrakorn, Chief Executive Officer–GMM Music of GMM Grammy PLC, further noted, “We see a great opportunity fromthis partnership to strengthen our position as the leading music infrastructureand content producer. To get ahead atthis time, not only do we need outstanding content, but also greatpartners. Our alliance with VGI is inline with our Media Partnership strategy, which is one of the seven strategicdirections that laid out. This year weplan to join forces with leading media companies and major platforms to expandour reach throughout the country. Andthrough our partnership with VGI, we have proposed a new business solution –the “music solution” – whereby we will offer our music and artistcontent solutions as follow 1) music content in a form of digital album; 2)digital media from our GMM Influencer Hub; 3) free concert Road Tours; and 4)SHOWBIZ events such as Music Festivals and Solo Concerts. It is our great pleasure to form apartnership with Thailand’s leading media company as VGI. We are certain that together we will be ableto create evengreater business opportunities for both our organisations as well as offer evengreater and more innovative advertising solutions for business operators andbrands to effectively reach consumers from all walks of life.”
This partnership between the country’s topcontent and O2O Solutions providers, which will run throughout the rest of2020, is anticipated to bolster the lifestyle market and liven up musicmarketing; in turn helping both companies reach a wider group of audience,including both business-to-consumer (B2C) and business-to-business (B2B) clients and consumers.