We are committed to minimizing our environmental footprint across our business activities. This means constantly measuring our value chain footprint to have a better understanding of our environmental impacts.
1 Target was established during calendar year 2020
Our priority is zero waste. We are pursuing a circular economy where everything should be Zero-waste in our goal. To reach this, VGI is pursuing a circular economy where nothing is wasted, and everything is transformed and reused. However, no single company, organization or government can bring about a circular economy alone. This demands collaboration across industries, policy circles, businesses and consumers to pool resources, efforts and capabilities to accelerate systems-level change.
1. Product creation
To tackle the waste challenge, we have conducted thorough assessment of our operations to get to the root causes of our waste. We found that our static Out-of-Home media billboards and banners are made from vinyl which can create significant waste and CO2 emissions if they were directly sent to a landfill or incinerator. So, we think the best way to reduce waste is to design out waste from our products from the very start.
VGI x Pomelo
Thailand has witnessed rapid growth in e-commerce in recent years, which has inevitably driven the surge in single-use packaging consumption. Yet, this also highlights the importance of packaging as it becomes the final touchpoint of brand experience with consumers.
In 2020, VGI has collaborated with Pomelo, the leading omnichannel fashion platform, to build a circular future for vinyl, starting with eco-friendly packaging. The concept is simple: to replace Pomelo’s single-use plastic bags with VGI’s upcycled vinyl waste. Through this collaboration, we hope to create a positive impact throughout the value chain given Pomelo’s strive to raise awareness among its new generation consumers about the waste challenges facing the world.
The reusable packaging is made from used vinyl and is designed for at least 1,000 uses across all Pomelo’s Tap.Try.Buy. shop online and try on in store concept. Together, in 2020 alone, we have been able to reduce more than 3,500 sqm. (3.5 tons) of vinyl waste and cut back on more than 200,000 single-use plastic bags – a viable solution that reduces trash and carbon emissions on our planet.
In 2019, VGI donated more than 5,700 sqm. (5.7 tons) of used vinyl to remote communities as follows:
- 3,700 sqm. (3.7 tons) were donated to Ban Lao Fai School, Ban Mad Sub-district, Lue Amnat District, Amnat Charoen Province, where the school has turned the used vinyl into a base for a fish and frog pond as part of its student lunch programme.
- 2,000 sqm. (2 tons) were donated to Kasem Samran Temple, Trakan Phuet Phon District, Ubon Ratchathani Province, to be used as sun shading façades for buildings inside the temple area.
At our office, we continue to focus on building lean business processes and eliminating waste from our operations. We are doing this through several initiatives including:
- Installation of direct-line water dispensers to encourage the use of reusable water bottles.
- Setting up waste sorting stations to reduce waste taken to landfill and limit the use of raw materials in the production of new products.
- Awareness raising and educating employees on waste minimization.
As Thailand’s leading media platform provider, we recognise the power of the media in inspiring change. At VGI, we are committed to raising awareness about climate change through our platforms and to play a part, albeit small, in protecting the future of our planet.
MEDIA AIRTIME SHARING
WATER AND ENERGY
We are committed to improving water and energy efficiencies in our existing operations and strive to invest in new technologies that help improve water and energy conservation.