09 Jul 2020
VGI creates new Station Entrance Experience welcoming commuters on BTS stations with daily Thai style “Sawasdee” greetings – 7 Days, 7 Styles
VGI PLC, the leading Offline-to-Online (“O2O”) solutions provider across advertising, payment and logistic platforms, introduces a new product – 7 Days, 7 Styles “Sawasdee” daily greetings Welcome Package campaign – to welcome back commuters on the BTS. The campaign, which intends to create lively and inspirational Station Entrance Experience, is inspired by the Thai greeting “Sawasdee” and the Thai belief in auspicious colour for each day that are then combined with popular Thai fruits, vegetables, flowers and natural landscape to create a unique daily greeting message projected on LED Screens on BTS station entrances; for example, a red chili image is used as part of the “Welcome Sunday” greeting message to denote Red as the colour of Sundays.
BTS users can experience this Station Entrance Experience from the moment they enter the station until they reach the platform through 3 LED screens offering panoramic view, each displaying eye-catching gimmicks that simultaneously merge with one another. At the entrance is an eye level 4.80m x 1.92m LED Display Curve Screen, which is further accentuated by two additional 3.36m x 1.28m screens situated along the staircase on each side of the station leading up to the platforms. With their positions, the screens are capable of capturing 100% audience attention; commuters cannot miss the screens whether they turn left or right.
This exciting Welcome Package offers a powerful tool for creating awareness and impact for services and brands that wish to leave memorable impressions among their target consumers. The Station Entrance Experience will be rolled out on 18 BTS stations across the capital, starting with Mo Chit, Phra Khanong, and On Nut stations.