LH Bank Launches Horotrain, Offering Special Privileges and Good Fortune to BTS Passengers

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LH Bank launches Horotrain, inviting four great gods to bring good luck and all-round success to BTS SkyTrain users through VGI’s media. The gods include Lord Ganesha, the great god of success; Brahma Mahadev, the creator of the world; Goddess Lakshmi, the great goddess of love and wealth; and Goddess Guan Yin, the great goddess of love and compassion for all living things on this planet. The great gods will be displayed on train wraps, media inside the train, and on screens at various points around the BTS stations.

The Horotrain campaign perfectly juxtaposes the science of belief and the art of communication through a “Mutelu” marketing strategy or “Muketing,” creating excitement and delivering good feelings to BTS passengers simply by traveling on the train. This “Muketing” campaign not only creates an amazing experience for BTS passengers but also comes with special privileges for LH Bank customers who open a digital savings account or apply for a personal loan through the LHB You application. This new group of LH Bank clienteles will receive an LH Bank Success Infinite Prestige Collection “4 Mahathep” Rabbit Card, pre-loaded with 150 baht for free, as a token of auspiciousness for their every journey, bringing good fortune every day.

A survey by CMMU found that more than 52 million Thai people believe in astrology, viewing it as an anchor for the minds. This presents another strategy that brands can seamlessly apply to create valuable experiences for consumers. The survey found that the 5 most popular beliefs are: 1. Astrology and Fortune-telling; 2. Auspicious colours; 3. Lucky numbers; 4. Amulets and Sacred objects; and 5. Supernatural stories.

So, Muteluers, try switching from following your daily shirt colour schedule. Instead, open a digital savings account or apply for a personal loan through the LHB You App to receive the LH Bank Success Infinite Prestige Collection Rabbit Card “4 Great Gods”, where you can choose the God you wish to honour and make your Rabbit Card your everyday amulet without having to rely on your shirt colours, enhancing your auspiciousness and good fortune throughout your journey!

Interested customers can open an account through the LHB You App from today until 30 September 2024 and collect the Rabbit Card “4 Great Gods” at Siam, Mo Chit, Chong Nonsi, Asok, and On Nut BTS Skytrain ticket counters or the Rabbit Service Center at Phaya Thai station. For more information, please visit www.lhbank.co.th or call 1327.