“Snack Maker” – A Cool New Project by a BTS Group CompanyTransforming Content Creators into ‘Makers’ Bringing Creative Ideas into Snack Products

Rabbit Group, a company under BTS Group Holdings, has officially launched “Snack Maker,” an innovative project aimed at transforming Thailand’s content creators from digital storytellers into real “Makers”—entrepreneurs who own and develop their own consumer brands. Leveraging the strength of the BTS Group ecosystem, which integrates advertising media, marketing expertise, and retail networks across BTS Skytrain stations, the project bridges creative ideas with real market opportunities. The initiative is designed to empower the new generation of digital-era SMEs and support sustainable growth within Thailand’s creator economy.

Mr. Victor Tophothiyosakul, CEO of Rabbit Group, stated that the heart of the project lies in serving as a strategic support system for creators, utilizing the BTS Group’s strengths as a leader in advertising media, marketing solutions, distribution networks, and high-traffic retail spaces across BTS stations.

“Snack Maker is not simply about producing snacks. It represents a new business model that combines the strengths of two worlds. Instead of relying on traditional marketing models, we adopt a community-led strategy, where creators drive demand through their fan communities and integrate this power with the BTS Group ecosystem.

Under the concept ‘Snacks for People with Ideas’ and the hashtag #ThinkAndChew, we believe every snack represents the personality and story of its creator. Consumers therefore become more than just buyers—they become part of the brand journey from the very beginning,” said Mr. Victor.

The first wave of products launched under the Snack Maker project reflects the unique personality and lifestyle of each creator:

• Kai Der by Peach Eat Laek – Classic crispy fried chicken skin that elevates Thai street food into premium packaged snacks, perfect for serious snack lovers who appreciate quality.
• Mu-Te-Boom by OHANA – A tangy lemon gummy snack with a playful “Mu-te-lu” (lucky charm) concept and fortune messages behind the package, combining bold flavor with a fun storytelling element.
• Maison Taohuu by Zom Marie – Light cheese-flavored crispy tofu skin snacks inspired by Zom Marie’s favorite ingredients, reimagined into a light yet flavorful crunchy treat.
• DOTS Granola by PigkaPloy – Chocolate granola mixed with cranberries, inspired by an active lifestyle. Convenient, nutritious, and designed for modern consumers who care about healthy snacking on the go.

More than just a snack project, Snack Maker is a platform that enables Thai creators to turn their ideas into real brands. By combining the power of creators, their fan communities, and the BTS Group ecosystem, the project connects creativity with real market opportunities and supports sustainable brand growth.