VGI and Samsung Go Big with a BTS Siam Station Takeover, Creating “Galaxy Station” Introducing the New Foldable Smartphone Series: Galaxy Z Flip5 and Galaxy Z Fold5

Mr. Nelson Leung, Chief Executive Officer, and Ms. Oranuch Rujirawan, Chief Sales Officer of VGI Public Company Limited (“VGI”), Thailand’s leading Offline-to-Online (O2O) solutions provider, together with Mr. Mark Kim, President of Mobile eXperience Business, Samsung Electronics Thailand Co., Ltd., joined by Ms. Kristina Watcharanet, Managing Director – Publicis Media Thailand, 

Ms. Orawadee Ruangsri, Managing Director – Media Trading, Publicis Media Thailand, and 

Ms. Ketruedee Ayukan, Business Director – Starcom Thailand, officially unveiled “Galaxy Station” 

at BTS Siam Station. 

The campaign transforms the entire BTS Siam Station into a fully immersive Galaxy experience through VGI’s extensive advertising network, including digital screens and premium static media placements throughout the station. The takeover showcases Samsung’s latest foldable smartphones, Galaxy Z Flip5 and Galaxy Z Fold5, inviting commuters and visitors to experience Samsung’s next-generation mobile innovation.

Renowned for their iconic foldable design, the Galaxy Z Flip5 and Galaxy Z Fold5 offer enhanced functionality, smarter features, and more engaging user experiences than ever before. In addition to the BTS Siam Station takeover, Samsung has also become the first brand to launch a full train-body wrap campaign on Bangkok’s Yellow Line, covering both the interior and exterior of the train to reach commuters across Bangkok and surrounding areas.

Consumers are now invited to join the celebration of Samsung’s “Welcome to Fold” campaign and experience the Galaxy Z Flip5 and Galaxy Z Fold5 today.