21 Mar 2019
VGI forms collaboration with AnyMind Group, one of the fastest-growing technology companies in the world.
VGI Global Media Plc (VGI), Offline-to-Online (O2O) solutions provider across advertising, payment and logistics platforms, announced today its newly formed joint venture (JV) named VGI AnyMind Technology Co., Ltd. with AnyMindGroup, an AI solutions provider for the advertising, influencer marketing and human resource industries. The JV’s foundation comprises VGI’s OOH media inventories, Rabbit’s data and AnyMind Group’s AI-based technology and digital platform. This will allow the joint venture to offer products that combine the power of data optimization and advertising spaces to the market. The partnership extends VGI’s offering in the increasingly important market segment of digital out-of-home media and leveraging AnyMind Group’s technology and digital platform to deliver performance-driven, dynamic and highly-targeted ads offline and online – creating a seamless O2O customer journey.
Nelson Leung, CEO of VGI, said, “We are very pleased to announce this alliance as it aligns with VGI’s rapidly growing seamless O2O solutions. The JV with AnyMind Group will provide us with the opportunity to connect our digital billboards with market-leading optimisation technology in Asia. AnyMind Group’s Ad Asia Digital Platform and its technology will simultaneously be integrated into the VGI’s digital inventories(worth of THB 7 billion) and bridged with Rabbit’s data, allows us to be offering a full integrated solutions through the sales &marketing funnel”.
“Our objective here is to build a DOOH advertising network across Asia, Together with VGI, the largest out-of-home media provider in Thailand, we are looking to provide marketers in Thailand and Asia with the ability to create personalized, dynamic, and connected advertising environments for their audiences,” said Kosuke Sogo, CEO and co-founder of AnyMindGroup.
In the definitive agreements, VGI will invest THB 1 million, equivalent to a 49% stake in the Joint Venture after a closure of AnyMind Group’s Series B Plus round at US$8 million on 20 Mar 2019, bringing AnyMind Group’s Series B total to US$21.4 million and total current funding to US$35.9 million. The new investors include VGI and Tokyo Century Corporation, a Japanese financial services company.