VGI teams up with Saha Lawson and SPI to open LAWSON 108 outlets on BTS stations to further boost its O2O Ecosystem

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VGI Global Media PCL today signed a deal on ajoint venture company (“JVC”) with SahaLawson Co., Ltd. and Saha PathanaInter-Holding PLC to openLawson 108 stores on its mass transit platforms, including BTS stations, toboost its Offline-to-Online (“O2O”) Ecosystem through strategic retail spaces,offering Rabbit Line Pay as an option for cashless payments.

 “Lawson108 is now opened on 4 BTS stations, and the number of customers purchasingproducts and services via Rabbit Line Pay at Lawson 108 outlets has been constantlygrowing,” said Mr. Kavin Kanjanapas, Chairman,Executive Committee, VGI Global Media PCL.

 “Through this strategic collaboration, companiesunder the SAHA Group have also tied over 3,000 of their staff ID cards to theRabbit Cards, allowing VGI access to a greater number of customer database,which in turn will help us tailor and refine our advertising solutions to boostcustomer engagement. Moreover, the alliance will enable us to develop smarter marketingsolutions, including customised reward programmes, that better respond to consumerdemands, while also offering great benefits to customers, for instance throughthe Rabbit Rewards loyalty programme and other promotional offers from our partners.All of which underscore the strength and capabilities of our O2O Ecosystem,”said Mr. Kavin.

 “Weare delighted to collaborate with such a prominent partner as VGI, with its wide-rangingmarketing platforms. We plan to open Lawson 108 stores in 30 BTS stations,which to date we have already opened our outlets on 4 stations: Thong Lo,Saphan Khwai, Ploenchit and Victory Monument. The planned expansion on the restof the stations is expected to be completed within the next 2 to 3 years,” saidMr. Koichi Hirose, Managing Director, SahaLawson Co., Ltd.

  “SAHAGroup has a wide range of products and services covering various businesses. Wewelcome this alliance as we recognise great potentials for growth and theability to effectively engage and meet the needs of our customers. Togetherwith VGI, we hope to combine our experiences and strengths to forge along-lasting partnership,” added Mr. Vichai Kulsomphob, President, Saha PathanaInter-Holding Public Co. Ltd.