25 Mar 2021
BTS, VGI corporate with Shopee to organize a big collaboration campaign for BTS passengers to celebrate Shopee 4.4 Mega Shopping Day by giving away Single Journey tickets for free on the 4th of April to please shoppers.
Bangkok Mass Transit System Public Company Limited or BTS SkyTrain, VGI Public Company Limited and Shopee (Thailand) Company Limited join hands to create a big phenomenon in 2021 by launching big collaboration campaign. The campaign aims to support new normal lifestyle and to celebrate Shopee 4.4 Mega Shopping Day campaign, the region’s first mega sale of the year by offering BTS passengers a free single-journey ticket on the 4th of April 2021 during 12:00 P.M. until 1:00 P.M.
This collaboration is led by Sumit Srisantithum Chief Operating Officer of Bangkok Mass Transit System Public Company Limited, Oranuch Rujirawan Chief Sales Officer of VGI Public Company Limited and Executive of Shopee (Thailand) Company Limited with Suchaya Paleewong, Senior Marketing Manager, Shopee (Thailand) and Alisa Buakaew, Partnership Manager of Shopee (Thailand).
Sumit Srisantithum revealed that this cooperation is the first time of the company to partner with the leading E-commerce platform such as Shopee. This campaign will offer single-journey tickets as a gift during the upcoming Thai New Year for BTS passengers who will be travelling or shopping on April 4.
However, BTS SkyTrain still maintains the preventive measures of Covid-19 spreads and ask for the passenger cooperation to wear a mask and wash hands with alcohol every time before and after using service in order to build confidence for all BTS passengers.
Oranuch Rujirawan Chief Sales Officer of VGI Public Company Limited, the leader of Offline-to-Online (“O2O”) solutions across advertising, payment and logistic platforms, said that “Online shopping has become a lifestyle for new generation, therefore, it’s a great honor that receiving trust from Shopee, the leading E-commerce platform to promote a big campaign through VGI’s advertising platform such as digital screen on the BTS stations, screen in the BTS trains, Street View LED screens on the road, screens in the office building. Moreover, the new media tools are being applied as the first time in Thailand to create the most exciting experience for Thai consumers throughout 4.4 Mega Shopping Day campaign period.”
In addition, Suchaya Paleewong, Senior Marketing Manager of Shopee (Thailand) said that “With Shopee’s strong commitment to provide the best shopping experience with the maximum benefit and value from e-commerce industry, this marks the start of Shopee 4.4 Mega Shopping Day campaign, the region’s first mega sale of the year. To celebrate the launch of campaign and create recognition in the hearts of consumers. Shopee pleases to collaborate with BTS and VGI to embark on the creative initiative for BTS passengers to experiencing big surprises together with full privileges on April 4, 2021. Shopee believes that this collaboration will help create a good interaction with consumers and bring Shopee 4.4 Mage Shopping Day campaign into another successful step”
For more details about the collaboration campaign of BTS, VGI and Shopee in line with Shopee 4.4 Mega Shopping Day at https://shopee.co.th/m/bts-skytrain-free-ride